TY  - BOOK
AU  - Nijssen,Edwin J.
TI  - Entrepreneurial marketing: how to develop customer demand 
SN  - 9780367445324
PY  - 2022///
CY  - United States
PB  - Routledge
KW  - Entrepreneurial marketing
KW  - Marketing management
KW  - New products
KW  - Marketing
KW  - Customer relations
N1  - Include index and bibliographical reference
ER  -