Bearden, William O., <br/><br/>
Marketing :  principles and perspective / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge 
 - xxxvi, 588 pages :  illustrations ;  27 cm.+  1 CD-ROM 
<br/><br/> BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES 
<br/><br/><label>ISBN: </label>9780071105859 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management<br/>Consumer behavior<br/>Strategic planning<br/>Customer relations