TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing: principles and perspective 
SN  - 9780071105859
PY  - 2007///
CY  - United States
PB  - Mcgraw Hill
KW  - Marketing
KW  - Management
KW  - Consumer behavior
KW  - Strategic planning
KW  - Customer relations
N1  - BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES
ER  -