@book{103763,
	author = {Clow, Kenneth E., and Baack, Donald,},
	title = {Integrated advertising, promotion, and marketing communications /},
	publisher = {Pearson Education Limited,},
	year = {2012},
	address = {England :},
	edition = {Fifth edition},
	note = {BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA}
}