Clow, Kenneth E., <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack 
 - Fifth edition Global edition 
 - 463 pages :  color illustrations ;  27cm. 
<br/><br/> BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273753285  0273753282 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Communication in marketing