TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780273753285
PY  - 2012///
CY  - England
PB  - Pearson Education Limited
KW  - Marketing
KW  - Communication in marketing
N1  - BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA; Includes bibliographical references and index
ER  -