@book{103765,
	author = {Kerin, Roger A., and Peterson, Robert A.,},
	title = {Strategic marketing problems :},
	publisher = {Prentice Hall,},
	year = {2010},
	address = {New Jersey :},
	edition = {Twelfth edition},
	note = {BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA}
}