Kerin, Roger A., <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson 
 - Twelfth edition International edition 
 - xi, 708 pages :  color illustrations ;  27 cm. 
<br/><br/> BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA  Includes subject index 
<br/><br/><label>ISBN: </label>9780132465496  0132465493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies