TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 9780132465496
PY  - 2010///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
KW  - Case studies
N1  - BAHAN HADIAH SUMBANGAN DARIPADA PERPUSTAKAAN HAMZAH SENDUT, UNIVERSITI SAINS MALAYSIA; Includes subject index
ER  -