@book{104120,
	author = {Kotler, Philip, and Armstrong, Gary,},
	title = {Principles of marketing /},
	publisher = {Prentice Hall,},
	year = {1996},
	address = {New Jersey :},
	edition = {Seventh edition},
	note = {BAHAN SUMBANGAN DARIPADA MEJAR DR. IMADUDDIN BIN ABIDIN, FAKULTI  PENGURUSAN INDUSTRI}
}