@book{105070,
	author = {Kihn, Martin, and Chen, Andrea Lin,},
	title = {Customer 360 :},
	publisher = {Wiley,},
	year = {2025},
	address = {Hoboken, New Jersey :},
	note = {Includes index},
	url = {https://ieeexplore-ieee-org.libraryumpsa.idm.oclc.org/book/10950212}
}