TY  - BOOK
AU  - Kihn,Martin
AU  - Chen,Andrea Lin
TI  - Customer 360: how data, AI and trust change everything 
SN  - 9781394273638
PY  - 2025///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Technological innovations
KW  - Artificial intelligence
N1  - Includes index
UR  - https://ieeexplore-ieee-org.libraryumpsa.idm.oclc.org/book/10950212
UR  - https://ieeexplore.ieee.org/book/10950212
ER  -