Pradeep, A. K., <br/><br/>
NeuroAI :  winning the minds of consumers with neuroscience powered GenAI / 
A. K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781394261987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Artificial intelligence--Marketing applications<br/>Consumers--Psychology