TY  - BOOK
AU  - Pradeep,A.K.
AU  - Acharya,Anirudh
AU  - Chakravarty,Rajat
AU  - Dev,Ratnakar
TI  - NeuroAI: winning the minds of consumers with neuroscience powered GenAI 
SN  - 9781394261987
PY  - 2025///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Artificial intelligence
KW  - Marketing applications
KW  - Consumers
KW  - Psychology
N1  - Includes bibliographical references and index
UR  - https://ieeexplore-ieee-org.libraryumpsa.idm.oclc.org/book/10950204
UR  - https://ieeexplore.ieee.org/book/10950204
ER  -