Sany Sanuri Mohd Mokhtar,

Halal marketing : concept and strategies/ Sany Sanuri Mohd Mokhtar, Anam Javeed, Muhammad Yar Khan - ix, 145 pages : 22 cm.

Includes bibliographical reference and index

9789672486251


Business--Religious aspects--Islam
Marketing--Religious aspects--Islam
Branding (Marketing)--Islamic countries
Halal food industry
Government publications--Malaysia