TY - BOOK AU - Sany Sanuri Mohd Mokhtar AU - Anam Javeed, AU - Muhammad Yar Khan, TI - Halal marketing: concept and strategies SN - 9789672486251 PY - 2026/// CY - Sintok, Kedah PB - Penerbit Universiti Utara Malaysia KW - Business KW - Religious aspects KW - Islam KW - Marketing KW - Branding (Marketing) KW - Islamic countries KW - Halal food industry KW - Government publications KW - Malaysia N1 - Includes bibliographical reference and index ER -