Tactics of innovation how to make it easier for people to accept new ideas / [video recording] :
author & host, Joel A. Barker ; produced by Star Thrower Productions
- St. Paul, MN : Star Thrower Distribution, c1998
- 1 digital video disc (DVD) (22min.): color ; 12cm.+ support material include inside this dvd.
Support materials are included on this DVD. To access these files, insert the disk into the DVD-ROM drive on your computer. Or, for access to the support materials online, go to: www.tacticsofinnovation.com, login: tactics, password: innovation Library internal view only.
Upside yes, downside no -- Seemingly simple, small steps -- Clear message, compatible fit -- Credible messenger, reliable performance -- Easy in, easy out
Joel Barker goes on location to share stories on why people say "no" to new ideas. He introduces a ten-step strategy on how to remove barriers between new ideas and people who naturally resist change