TY  - ADVS
AU  - Barker,Joel Arthur
TI  - Tactics of innovation: how to make it  easier for people to accept new ideas 
SN  - MED0000261(Local)
PY  - 1998///
PB  - St. Paul, MN, Star Thrower Distribution
KW  - Organizational change
KW  - Change (Psychology)
KW  - Management
N1  - Support materials are included on this DVD.  To access these files, insert the disk into the DVD-ROM drive on your computer.  Or, for access to the support materials online, go to: www.tacticsofinnovation.com, login: tactics, password: innovation; Library internal view only; Upside yes, downside no -- Seemingly simple, small steps -- Clear message, compatible fit -- Credible messenger,  reliable performance -- Easy in, easy out
N2  - Joel Barker goes on location to share stories on why people say "no" to new ideas. He introduces a ten-step strategy on how to remove barriers between new ideas and  people who naturally resist change
ER  -