Lee, Alvin <br/><br/>
Marketing strategy :  a life-cycle approach / 
Alvin Lee, Mark Edwards 
 - Cambridge :  Cambridge University Press,  2013 
 - xii, 291 p. :  ill. ;  26 cm. +  1 casebook 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781107651302 (value pack) 9781107607293 (pbk.) 9781107607309 (casebook pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management