TY  - BOOK
AU  - Lee,Alvin
AU  - Edwards,Mark G.
TI  - Marketing strategy: a life-cycle approach 
SN  - 9781107651302 (value pack)
PY  - 2013///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -