Gorchels, Linda <br/><br/>
The product manager's handbook / 
 The product manager's handbook  supplemental worksheets and templates  [electronic resource]: 
Linda Gorchels 
 - 3rd ed. 
 - New York :  McGraw-Hill,  c2006 
 - xv, 389 p. :  ill. ;  24 cm. +  1 computer disc 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0071459383 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products--Marketing