The SAGE handbook of political advertising / 
editors, Lynda Lee Kaid, Christina Holtz-Bacha 
 - Thousand Oaks, Calif. :  Sage Publications,  c2006 
 - xi, 492 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1412917956 9781412917957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Political--Cross-cultural studies<br/>Television in politics--Cross-cultural studies