Alreck, Pamela L. <br/><br/>
The Survey research handbook :  guidelines and strategies for conducting a survey / 
Pamela L. Alreck, Robert B. Settle 
 - New York :  McGraw-Hill,  1995 
 - xxvi, 470 p. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/><label>ISBN: </label>0256103216 0786303581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social surveys--Handbooks, manuals, etc.