@book{13413,
	author = {Heath, Robert L.},
	title = {Handbook of public relations /},
	publisher = {Sage Publications,},
	year = {c2001},
	address = {Thousand Oaks, Calif. :},
	note = {Includes bibliographical references (p. 691-769) and index},
	url = {http://www.loc.gov/catdir/enhancements/fy0656/00008736-t.html}
}