Handbook of public relations / 
 Public relations 
Robert L. Heath, editor ; Gabriel Vasquez, contributing editor 
 - Thousand Oaks, Calif. :  Sage Publications,  c2001 
 - xiv, 802 p. :  ill. ;  26 cm. 
<br/><br/> Includes bibliographical references (p. 691-769) and index 
<br/><br/><label>ISBN: </label>076191286X (cloth : alk. paper) 1412909546 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations