Handbook of hospitality marketing management / 
editor, Haemoon Oh ; editor in chief, Abraham Pizam 
 - Oxford :  Butterworth-Heinemann ,  c2008 
 - xxii, 552 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780080450803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Food service--Marketing<br/>Restaurants--Marketing