@book{14303,
	author = {Wierenga, B. and Workshop on Advances in Marketing Decision Models},
	title = {Handbook of marketing decision models /},
	publisher = {Springer,},
	year = {c2008},
	series = {International series in operations research & management science ;},
	address = {New York, NY :},
	note = {Before setting out to write their chapters for this book, the authors got together in the 'Workshop on Advances in Marketing Decision Models' which was held in May 27th, 2006, in Athens, Greece"--Pref}
}