02786nam a2200301 a 4500 vtls000039595 KUKTEM 20251117141303.0 090707t2008 nyua f b 101 0 eng d 9780387782126 0387782125 9780387782133 (e-isbn) 0387782133 (e-isbn) 201107132329 VLOAD 201006211527 fauzi 201006211525 fauzi 201006211524 fauzi 200907070944 saini UMP Handbook of marketing decision models / Berend Wierenga, editor New York, NY : Springer, c2008 x, 625 p. : ill. ; 24 cm. International series in operations research & management science ; ISOR 121 Before setting out to write their chapters for this book, the authors got together in the 'Workshop on Advances in Marketing Decision Models' which was held in May 27th, 2006, in Athens, Greece"--Pref Includes bibliographical references and index The past, the present, and the future of marketing decision models / Berend Wierenga -- Developments in conjoint analysis / Vithala R. Rao -- Interactive consumer decision aids / Kyle B. Murray and Gerald Häubl -- Advertising models / Peter J. Danaher -- Sales promotion models / Harald J. van Heerde and Scott A. Neslin -- Models for sales management decisions / Sönke Albers and Murali Mantrala -- Modeling competitive responsiveness / Peter S.H. Leeflang -- Models of customer value / Sunil Gupta and Donald R. Lehmann -- Decison models for customer relationship management (CRM) / Werner J. Reinartz and Rajkumar Venkatesan -- Marketing models for electronic commerce / Randolph E. Bucklin -- Time-series models in marketing / Marnik G. Dekimpe ... [et al.] -- Neural nets and genetic algorithms in marketing / Harald Hruschka -- Decision models for the movie industry / Jehoshua Eliashberg, Charles B. Weinberg, and Sam K. Hui -- Strategic marketing decision models for the pharmaceutical industry / Venkatesh Shankar -- Models for the financial-performance effects of marketing / Dominique M. Hanssens and Marnik G. Dekimpe -- Marketing engineering : models that connect with practice / Gary L. Lilien and Arvind Rangaswamy -- Advances in marketing management support systems / Berend Wierenga, Gerrit H. van Bruggen, and Niek A.P. Althuizen Marketing Decision making Mathematical models Congresses Wierenga, B. Workshop on Advances in Marketing Decision Models (2006 : Athens, Greece) International series in operations research & management science ; ISOR 121 0 0 0 1 10000 10000 2019-09-04 580.56 0 HF5415.135 .H36 2008 r 0000047551 2019-09-04 00:00:00 1 580.56 2019-09-04 REF VIRTUA40 14303 14309 VTLSSORT0080*0200*0201*0202*0203*0400*0900*2450*2600*3000*4900*5000*5040*5050*6500*7000*7110*8300*9991