Doyle, Charles <br/><br/>
A dictionary of marketing / 
 Oxford dictionary of marketing  Marketing 
Charles Doyle 
 - Oxford ;  New York :  Oxford University Press,  c2011 
 - 436 p. :  ill. ;  20 cm. 
 - Oxford paperback reference .
 - Oxford paperback reference .
<br/><br/><label>ISBN: </label>9780199590230 0199590230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries<br/>Marketing--Terminology