<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00865nam a2200265 a 4500</leader>
  <controlfield tag="001">vtls000057505</controlfield>
  <controlfield tag="003">KUKTEM</controlfield>
  <controlfield tag="005">20251117141315.0</controlfield>
  <controlfield tag="008">111216t2011    enka   f d    000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780199590230</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0199590230</subfield>
  </datafield>
  <datafield tag="039" ind1=" " ind2="9">
    <subfield code="a">201204121131</subfield>
    <subfield code="b">ida</subfield>
    <subfield code="y">201112161555</subfield>
    <subfield code="z">sri</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">UMP</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Doyle, Charles</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="2">
    <subfield code="a">A dictionary of marketing /</subfield>
    <subfield code="c">Charles Doyle</subfield>
  </datafield>
  <datafield tag="246" ind1="1" ind2="4">
    <subfield code="a">Oxford dictionary of marketing</subfield>
  </datafield>
  <datafield tag="246" ind1="3" ind2="0">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Oxford ;</subfield>
    <subfield code="a">New York :</subfield>
    <subfield code="b">Oxford University Press,</subfield>
    <subfield code="c">c2011</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">436 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">20 cm.</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
    <subfield code="a">Oxford paperback reference</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="v">Dictionaries</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing</subfield>
    <subfield code="v">Terminology</subfield>
  </datafield>
  <datafield tag="830" ind1=" " ind2="0">
    <subfield code="a">Oxford paperback reference</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="a">20000</subfield>
    <subfield code="b">20000</subfield>
    <subfield code="d">2019-09-04</subfield>
    <subfield code="g">49.31</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5412 . D69 2011 rd</subfield>
    <subfield code="p">0000062973</subfield>
    <subfield code="r">2019-09-04 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="v">49.31</subfield>
    <subfield code="w">2019-09-04</subfield>
    <subfield code="y">REF</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="a">20000</subfield>
    <subfield code="b">20000</subfield>
    <subfield code="d">2019-09-04</subfield>
    <subfield code="g">49.31</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF5412 . D69 2011 rd</subfield>
    <subfield code="p">0000064127</subfield>
    <subfield code="r">2019-09-04 00:00:00</subfield>
    <subfield code="t">2</subfield>
    <subfield code="v">49.31</subfield>
    <subfield code="w">2019-09-04</subfield>
    <subfield code="y">REF</subfield>
    <subfield code="z">c.2</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="a">VIRTUA40</subfield>
    <subfield code="c">14678</subfield>
    <subfield code="d">14684</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="a">VTLSSORT0080*0200*0201*0400*0900*1000*2450*2460*2461*2600*3000*4900*6500*6501*8300*9991</subfield>
  </datafield>
</record>
