@book{15032,
	author = {Imber, Jane and Toffler, Betsy-Ann},
	title = {Dictionary of marketing terms /},
	publisher = {Barron'S Educational,},
	year = {2008},
	series = {Barron’s business guides},
	address = {Hauppauge, N.Y. :},
	edition = {4th ed.}
}