Imber, Jane <br/><br/>
Dictionary of marketing terms / 
by Jane Imber, Betsy-Ann Toffler 
 - 4th ed. 
 - Hauppauge, N.Y. :  Barron'S Educational,  2008 
 - vii, 600 p. ;  18 cm. 
 - Barron’s business guides .
<br/><br/><label>ISBN: </label>9780764139352 0764139355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries