Babin, Barry J. <br/><br/>
Essentials of marketing research / 
Barry J. Babin, William G. Zikmund 
 - 6th ed. 
 - Mason, Ohio :  Cengage Learning,  2016 
 - xvi, 494 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781305263475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research