TY  - BOOK
AU  - Babin,Barry J.
AU  - Zikmund,William G.
TI  - Essentials of marketing research
SN  - 9781305263475
PY  - 2016///
CY  - Mason, Ohio
PB  - Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -