Babin, Barry J. <br/><br/>
Exploring marketing research / 
William G. Zikmund, Barry J. Babin 
 - 11th ed. 
 - Mason, OH :  Cengage Learning,  2016 
 - xxix, 622 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781305263529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research