TY  - BOOK
AU  - Babin,Barry J.
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 9781305263529
PY  - 2016///
CY  - Mason, OH
PB  - Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -