Kurtz, David <br/><br/>
Contemporary marketing / 
David L. Kurtz and Louis E. Boone, 
 - 17th ed. 
 - Boston, MA :  Cengage Learning,  2016 
 - xxvi, 652, 90 p. :  color illustrations ;  29 cm. 
<br/><br/> Includes indexes 
<br/><br/><label>ISBN: </label>9781305075368 (hbk.) 1305075366 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing