00579nam a2200205 a 4500001001400000003000700014005001700021008004100038020002500079020001500104040000800119100001700127245006500144250001300209260004200222300005400264500002100318650001400339700002000353vtls000096694KUKTEM20251117141400.0160714t2016    maua   f      001 0 eng d  a9781305075368 (hbk.)  a1305075366  aUMP1 aKurtz, David10aContemporary marketing /cDavid L. Kurtz and Louis E. Boone,  a17th ed.  aBoston, MA :bCengage Learning,c2016  axxvi, 652, 90 p. :bcolor illustrations ;c29 cm.  aIncludes indexes 0aMarketing1 aBoone, Louis E.