Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Chanrles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 7th ed. 
 - Mason, Ohio :  Cengage Learning,  2012 
 - xxiii, 648 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780538478342 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management