TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - Essentials of marketing
SN  - 9780538478342
PY  - 2012///
CY  - Mason, Ohio
PB  - Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -