Hoffman, K. Douglas <br/><br/>
Services marketing :  concepts, strategies, & cases / 
K. Douglas Hoffman, Jason E. G. Bateson 
 - 5th ed. 
 - Mason, OH :  Cengage Learning,  2017 
 - xv, 458 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781285429786 (hbk.) 1285429788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing