00862nam a2200241 a 4500 vtls000096703 KUKTEM 20251117141401.0 160715t2017 ohua f 001 0 eng d 9781285429786 (hbk.) 1285429788 201612231002 safura 201612231001 safura 201607150915 epul UMP Hoffman, K. Douglas Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Jason E. G. Bateson 5th ed. Mason, OH : Cengage Learning, 2017 xv, 458 p. : ill. ; 27 cm. Includes bibliographical references and index Service industries Marketing Bateson, John E. G. 0 0 0 1 10000 10000 2019-09-04 1714.10 0 HD9980.5 .H64 2017 r 0000114532 2019-09-04 00:00:00 1 1714.10 2019-09-04 REF r VIRTUA40 15892 15898 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*7000*9992