TY  - BOOK
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies, & cases 
SN  - 9781285429786 (hbk.)
PY  - 2017///
CY  - Mason, OH
PB  - Cengage Learning
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -