Brown, Tom J. <br/><br/>
Basic marketing research :  customer insights and managerial action / 
Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill Jr 
 - 8th ed. 
 - Stamford, CT, USA :  Cengage Learning,  2014 
 - xxvi, 478 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781133188544 (hbk.) 9781111525293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research