00683nam a2200205 a 4500001001400000003000700014005001700021008004100038020002500079020001800104040000800122100001800130245012900148250001200277260004900289300004000338504005000378650002300428700002600451vtls000096690KUKTEM20251117141406.0160714t2014    ctua   f      001 0 eng d  a9781133188544 (hbk.)  a9781111525293  aUMP1 aBrown, Tom J.10aBasic marketing research :bcustomer insights and managerial action /cTom J. Brown, Tracy A. Suter, Gilbert A. Churchill Jr  a8th ed.  aStamford, CT, USA :bCengage Learning,c2014  axxvi, 478 p. :bcol. ill. ;c28 cm.  aIncludes bibliographical references and index 0aMarketing research1 aChurchill, Gilbert A.