TY  - BOOK
AU  - Brown,Tom J.
AU  - Churchill,Gilbert A.
TI  - Basic marketing research: customer insights and managerial action 
SN  - 9781133188544 (hbk.)
PY  - 2014///
CY  - Stamford, CT, USA
PB  - Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -