02587nam a2200385 a 4500 vtls000050696 KUKTEM 20251117141417.0 m f d cr bnu---unuuu 110110t2009 nyuac fob 001 0 eng d 9780203871546 (electronic bk.) 0203871545 (electronic bk.) 201107131712 VLOAD 201105101113 fauzi 201101101217 ida import 2.mrk 253 UMP HD59 .M35 2009 McKee, Kathy Brittain Applied public relations [electronic resource]: cases in stakeholder management / Kathy Brittain McKee, Larry F. Lamb 2nd ed. New York : Routledge/Taylor & Francis, 2009 1 online resource (xiii, 288 p.) : ill., ports. Routledge Communication Series Title from PDF title page (ebrary, viewed Sept. 23, 2009) Includes bibliographical references and index Book Cover; Title; Copyright; Contents; Figures; Preface; PROFESSIONAL INSIGHT: THE MANAGEMENT CHAMPION OF SOCIAL RESPONSIBILITY; 1 Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships; 2 Stakeholders: Employees; 3 Stakeholders: Community; 4 Stakeholders: Consumers; 5 Stakeholders: Media; 6 Stakeholders: Investors; 7 Stakeholders: Members and Volunteers; 8 Stakeholders: Governments and Regulators; 9 Stakeholders: Activists; 10 Stakeholders: Global Citizens; PROFESSIONAL INSIGHT: GLOBAL CONNECTIONS, DISTINCTIVE DIFFERENCES; Index; Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices Mode of access: Internet Public relations Case studies Lamb, Larry F. Ebooks Corporation Routledge communication series NetLibrary http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279394 0 0 0 1 10000 10000 2019-09-04 0 HD59 .M35 2009 0000056623 2019-09-04 00:00:00 1 2019-09-04 EBOOK 634293014559499162 16379 16385 VIRTUA40 VTLSSORT0060*0070*0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*4900*5000*5040*5050*5200*5380*6500*7000*7100*8300*8560*9992