cases in stakeholder management McKee, Kathy Brittain creator Lamb, Larry F. Ebooks Corporation text bibliography nyu New York Routledge/Taylor & Francis 2009 2nd ed. monographic eng

electronic resource

1 online resource (xiii, 288 p.) : ill., ports. Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices Book Cover; Title; Copyright; Contents; Figures; Preface; PROFESSIONAL INSIGHT: THE MANAGEMENT CHAMPION OF SOCIAL RESPONSIBILITY; 1 Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships; 2 Stakeholders: Employees; 3 Stakeholders: Community; 4 Stakeholders: Consumers; 5 Stakeholders: Media; 6 Stakeholders: Investors; 7 Stakeholders: Members and Volunteers; 8 Stakeholders: Governments and Regulators; 9 Stakeholders: Activists; 10 Stakeholders: Global Citizens; PROFESSIONAL INSIGHT: GLOBAL CONNECTIONS, DISTINCTIVE DIFFERENCES; Index; specialized Kathy Brittain McKee, Larry F. Lamb Title from PDF title page (ebrary, viewed Sept. 23, 2009) Includes bibliographical references and index Mode of access: Internet Public relations Case studies 9780203871546 (electronic bk.) 0203871545 (electronic bk.) http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279394 http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279394 UMP 110110 20251117141417.0 vtls000050696