TY  - BOOK
AU  - McKee,Kathy Brittain
AU  - Lamb,Larry F.
ED  - Ebooks Corporation
TI  - Applied public relations: cases in stakeholder management 
T2  - Routledge Communication Series
SN  - 9780203871546 (electronic bk.)
PY  - 2009///
CY  - New York
PB  - Routledge/Taylor & Francis
KW  - Public relations
KW  - Case studies
N1  - Title from PDF title page (ebrary, viewed Sept. 23, 2009); Includes bibliographical references and index; Book Cover; Title; Copyright; Contents; Figures; Preface; PROFESSIONAL INSIGHT: THE MANAGEMENT CHAMPION OF SOCIAL RESPONSIBILITY; 1 Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships; 2 Stakeholders: Employees; 3 Stakeholders: Community; 4 Stakeholders: Consumers; 5 Stakeholders: Media; 6 Stakeholders: Investors; 7 Stakeholders: Members and Volunteers; 8 Stakeholders: Governments and Regulators; 9 Stakeholders: Activists; 10 Stakeholders: Global Citizens; PROFESSIONAL INSIGHT: GLOBAL CONNECTIONS, DISTINCTIVE DIFFERENCES; Index
N2  - Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations. and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices
UR  - http://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=279394
ER  -