01609nam a2200301 a 4500001001400000003000700014005001700021006001900038007000700057008004100064020003000105020002700135020003500162020003200197040000800229100001600237245010300253260003100356300003200387504006300419505055300482506005301035530003301088538002901121650003101150650001401181856011201195vtls000049362KUKTEM20251117141419.0m    f   d        cr |n|110110t2007    nyua   fob    001 0 eng d  a9780814473832 (hardcover)  a0814473830 (hardcover)  a9780814429907 (electronic bk.)  a0814429904 (electronic bk.)  aUMP1 aKelly, Lois10aBeyond buzzh[electronic resource] :bthe next generation of word-of-mouth marketing /cLois Kelly  aNew York :bAMACOM,cc2007  ax, 228 p. :bill. ;c24 cm.  aIncludes bibliographical references (p. 213-220) and index0 aEnough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.  aAccess is restricted to subscribing institutions  aAvailable also in a print ed  aMode of access: Internet 0aCommunication in marketing 0aMarketing403NetLibraryuhttp://www.netlibrary.com.libraryumpsa.idm.oclc.org/urlapi.asp?action=summary&v=1&bookid=181405